When we began this meat selling journey I took it on as my baby. Unfortunately for me I am failing at keeping it alive. I don’t have a background in marketing and I know nothing about building a website. However, when we decided to launch the meat business I dove in.
I began by researching a platform that I could use to build the website. I made business cards, designed shirts, logos and I began working on what our set up would look like. Anyone that knows me knows that I am pretty good at the creative stuff, but I struggle with the website. I struggle with staying up to date with my blog posts and the newsletters. I realized that for me to keep current with those things I needed to give myself deadlines so I did just that. I told myself and you all that I would have a new post for you at least every Wednesday.
Now the struggle is finding new marketing opportunities. I have contacted a couple of our local gyms about putting up flyers. I made up some small flyers to hand out by going door to door. We tried to do a Facebook ad and that didn’t yield any sales. I know that I am not doing enough to get our name and our products out there but I am not sure what direction to go in next. I’m not really sure where to turn next but I am going to keep trying.
With my mental health struggles it can be very hard to keep positive. So I try to make sure that I tell myself repeatedly that I am doing a good job. My mantra has become “I went to the market and moved product; it was a good day.” It is very easy for those moments to be overcome by anything negative. I know that I am not active enough in pursuing every marketing avenue I can. While this part of the business has landed under my wing; I am not in this business alone. I have a partner and it can become frustrating for him seeing that I am not making progress. He asks innocent questions like “did you (do this)?”, “have you (done that)?” Those questions scrap off the band aid I have put over the wounds I have given myself in doubting my own abilities. They cause deeper wounds because I know that I have let someone that I care about down. I want so badly for this to be a successful revenue stream but I wanting it is not enough.
I want to apologize for the content of my blog sometimes, as it can be dry, boring, and not about farming in the least. I know that you guys come here for the great farming stories. However, this is my life and my struggles in running this business and being a farmer. Truth is there are many days I don’t do anything with the farm and many days I don’t feel like I am a part of it.
*Side note-If anyone has any thoughts on what I can do to up our exposure please feel free to let me know. Also, if there are ever any specific things you want to know about feel free to ask; business or personal.
Thanks for reading!